Accor launches new online search engine and booking system for its hotel brands

03/06/2010 18:17

Accor has launched a new online lookup motor and booking system for that Group’s manufacturers namely Sofitel, Pullman, Mercure, Novotel, Suitehotel, all seasons, ibis and Etap Resort. The website accorhotels.com, will allow web customers to select their hotel and room type, using the addition of a range of new functions, which consists of an interactive map showing resort locations and descriptions, and an sophisticated, intelligent search engine that will allow customers to refine their lookup as they navigate, using criteria as budget, number of kids and also the presence of the vehicle park or a swimming pool.

As per the company release, lookup outcomes update automatically and appear in order of relevance: First, hotels that have rooms accessible for that dates selected and meet all with the customer’s criteria. Then, to offer the customer the widest possible choice, resorts that have rooms accessible and fulfill some of their criteria and lastly, resorts that are fully booked for that dates selected, but have rooms available for other dates. Discounts and special offers are presented besides every hotel within the list. These new features follow other recent modifications to Accor hotel’s web sites, such as the introduction of videos, new tourist guides and much more thorough hotel presentation files.

Jean-Luc Chrétien, Executive Vice President, Resort Marketing and Distribution Accor said, “The new system is really a prime example of how Accor’s distribution method focuses on customers. We continuously strive to provide increasingly attractive, personalised offers to make sure total customer satisfaction.”

 

Travel Biz Monitor