Google Changes to Search Algorithm Affects Merchants

03/06/2010 18:18

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On the internet sellers who function to optimize their ecommerce-enabled websites should be aware that Google made changes to its search algorithm which have affected how higher product listings appear on Search engines lookup results. Search Engine Land wrote about reports from webmasters who noted a drop in visitors from Google - they called the Search engines alter "MayDay" due to the distress it is causing them.

Google told Lookup Motor Land's Vanessa Fox it was a ranking change. She wrote, "This alter appears to possess primarily impacted very big sites with "item" pages that don't have numerous individual links into them, might be a number of clicks from the house page, and may not have substantial distinctive and value-added content on them."

Instead of affecting the best keywords, the algorithmic change Google made affects lengthy tail searches.

Do not anticipate this change to become rolled back - Google's Matt Cutts addressed the concern this week in a video presentation on YouTube, saying it had been a high quality improvement.

 

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